JUAN RUIZ

Email
Instagram
LinkedIn

04 KAWFEE

JAN–MAY 2023

KAWFEE
Brand Identity
Graphic Design Applications
NEW PALTZ
JAN–MAY 2023

KAWFEE is a mock coffee shop concept developed as part of a thesis project, designed to explore how a single space can offer a dynamic experience throughout the day. From morning until 3 PM, KAWFEE presents a cozy, welcoming atmosphere, an ideal setting to start the day with a warm cup of coffee & a relaxed, comfortable ambiance.

At 3 PM, the space undergoes a transformation, briefly closing before reemerging as a vibrant coffee bar. During this phase, KAWFEE becomes a hub for great music & energetic vibes, attracting coffee lovers seeking a more lively and engaging environment.

This mock concept demonstrates how one extraordinary space can deliver the best of both worlds, offering a peaceful morning retreat & an exciting evening destination within a single, thoughtfully designed experience.

PROMOTIONAL PICTURES

WEBSITE UI

PROCESS BOOK

HOME NEXT

DO OR DO NOT, THERE IS NO TRY.